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General William R. "Bill" Looney, III is an accomplished, highly decorated retired Air Force officer who rose from the rank of cadet to 4 Star General during a distinguished 40 year career. During that time, he commanded 12 different organizations in peace and war which is more than any other Air Force officer in the history of the Air Force. More importantly, every organization he led rose to higher levels of achievement and, in every case, exceeded expectations.

General Looney began his career as a Cadet at the United States Air Force Academy in June of 1968. During his cadet tenure he held the highest rank in the Cadet Wing as both a junior and senior. With graduation, he pursued his lifelong dream of becoming a pilot. With completion of training, he was assigned to Ubon, Thailand as a gunship pilot. Upon return to the United States, he became an instructor pilot in the training command. From there General Looney was selected for F15 Eagle training and spent the next 20 years as a fighter pilot. He commanded a squadron, 2 wings, a joint task force, and an air expeditionary force as a fighter commander in peace and war.

After being promoted to Brigadier General, he became commander of the Armed Forces Staff College, a joint professional military educational institution. That assignment then led to his move to Air Force Space Command where he held 3 leadership positions and was responsible for all space operations for the Air Force. Next he was reassigned to the Acquisition Command, and commanded 2 organizations that were responsible for procurement of Air Force command and control capability and the purchase and sustainment of all aircraft in the Air Force Inventory. The combined budgets of these organizations exceeded $25 billion per year.

General Looney's final assignment was as the Commander, Air Education and Training Command, an organization of 100,000 personnel, and 17 bases with the responsibility for recruiting, educating, and training all members of the Air Force. Since his retirement, General Looney has spoke to numerous organizations and groups to share his vast and unique leadership experiences. He also is a consultant to numerous Fortune 500 companies, sits on several Boards, and teaches at 2 universities. He and his wife of 40 years, Marilyn, have 2 married daughters and 3 grandchildren (currently ☺).

For more information, view William Looney's biography on Wikipedia

"Bill Looney has it right, and his leadership approach works.. I use it in my company! This is a must for leaders."

Andrew Taylor Chairman and CEO Enterprise Rent-A-Car

"Bill Looney has captured the importance leaders play in creating organizations that Exceed Expectations.  His reflections on leadership provide a wealth of lessons learned. Well Done!"

Gen (Ret) Richard Myers
Chairman, Joint Chiefs of Staff




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